Welcome to the Lantern Marketing blog!
I currently work for Globe Pequot Press as a Marketing Manager. Globe Pequot is a medium sized publisher of non-fiction books. I manage all the marketing for the Sports, Nature, Entertainment, & History categories. I also do freelance marketing and am getting my Masters in Marketing at SNHU.
The purpose of the Lantern Marketing blog is to share information & advice about social media marketing mostly relating to publishing, entertainment and technology industries. I welcome comments and sharing!
I worked for My Choice Medical as the Online Marketing Manager where I managed over 10 social websites and a business blog, using online social media marketing to drive lead generation and sales. Prior to that I was Marketing Manager for West Coast Media Alliances at Monster.com. At Monster, I created and managed online marketing and media plans for Monster partnerships which included over 20 newspapers and 3 major television stations. I was the Marketing Manager for Cheyenne Mountain. Cheyenne was a visionary start up company that launched computer games and software. At Cheyenne, I had the exciting and challenging task of created a name for both the company and its products. In addition, I have also worked for Disney and Movietickets.com where I coordinated online marketing, promotions, and affiliate relationships.
I gained a B.A. in Psychology from Florida Atlantic University in 1999 and attended Dale Carnegie gaining certification in public speaking and leadership.
I am wife, mommy of two kids, two dogs and a caregiver to my mom. I am a CT state representative for the National Caregivers Association. I also have a caregiving blog that I started in 2009. You can follow me on Twitter at @Sara Given.