Non-profits need financial donation to survive. Before the web, non-profits would mainly raise money by holding fundraising events, telemarketing possible donors and marketing through snail mail. Social media has changed that. The use of social media has created high impact and relatively low-cost opportunities for non-profits. Many non-profit companies have embraced social media sites such as Facebook, YouTube, Instagram and even Snapchat.
How Social Media Can Help
- Engage communities
- Increase awareness about their mission
- Obtain new donors
- Positively impact society
In 2014, The ALS Association started a social media campaign called the “Ice Bucket Challenge”. The social media campaign went viral world-wide on social media channels such as YouTube, Facebook, Twitter and Instagram. More than 28 million people participated in the “Ice Bucket Challenge” on Facebook (comments and likes), including over 17 million videos. 4.4 million tweets included the hashtag #Icebucketchallenge. YouTube had more than a billion views from Ice Bucket challenges. According to CBS This Morning, the social media campaign raised over $114 million for the ALS Association in two months.
How To Get Started
Social media is a very powerful platform and I believe all non-profits should be using these highly engaged marketing tools. It’s fairly easy to get started by creating a Facebook page or Instagram account. First companies should understand their target market and choose the social media platform (s) that make the most sense. Like any other company, it’s important to integrate social media with your overall marketing strategy. There are various online learning seminars and even conferences that can help non-profits understand how to build, execute and analyze how social media can work for them. One in particular, Social Media for Non Profits, is a great organization that offers online learning, conferences, consulting and a community.
Follow my blog and Twitter at @Sara_Given for more info on Social Media Marketing.